1. This is an ongoing promotion. 2. This offer entitles you the named cardholder to 10% off in a single transaction in store and online at blueinc.co.uk. Please show your Defence Privilege Card, MOD 90 card, Official Military ID, Rewards for Forces Card at the till point. To get discount online go to discountdefenceservice.co.uk - Defence Discount Service is an official Ministry of Defence discount service. Rewards for Forces is free to join for military personnel - rewardsforforces.co.uk. 3. This discount cannot be used in conjunction with any other promotion or offer and is valid on all merchandise. 4. To claim discount online enter the discount code at the checkout. 5. This discount is not valid for the purchase of gift cards or for paying customer accounts and there can be no cash alternative. 6. The discount cannot be used within Blue Inc staff discount or with any other discount or voucher. 7. The discount does not apply on the delivery charge for online orders. Promoter: Blue Inc (UK). Registered Address: 64 New Cavendish Street, London, W1G 8TB, UK. Trading address: Unit 13 Uplands Business Park, Blackhorse Lane, Walthamstow, London, E17 5QN, UK.