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Help & Contact

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  • Blue Inc Franchise Application

    Contact Us

    If your company is interested in applying to become a franchise partner with Blue Inc. please complete the application below. Once received we will ask you to forward your latest company profile and company accounts. We regret we will not be able to process any applications without this information or process applications from private individuals unless our strict partner criteria are met.

    Please note we do not offer franchise opportunities within the UK and Northern Ireland

  • Franchise model


    You will experience the support of a dedicated team based in London who will provide both commercial and operation advice and keep you updated of the latest developments.

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    The Blue Inc's franchise model operates a "push out" system for merchandise managed by dedicated product merchandisers. The team works closely with all partners to maximise sales and product efficiency.

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    Delivering Newness

    Our customers are very constantly on the look out for new exciting products. You will receive regular shipments throughout a season ensuring your stores look fresh and offer the very latest in fashion trends.

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    Brand Flexibility

    The Blue Inc's team understand the need for market flexibility. Working within the brand guidelines our team will offer advice and guidance on delivering the Blue Inc's experience in each market.

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    Dedicated Brand Merchandising Team

    Your franchise will benefit from a dedicated merchandising team constantly analysing your sales and ensuring your stores are carrying the right levels and selection of product.

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    Regular Communication

    You will receive regular and clear guidance and advice on how to use the Blue Inc to gain maximum impact and to deliver the brands values in a consistent manner. Our marketing team work closely with individual partners in providing ideas and marketing strategy options which combine local needs with those of an ever expanding global brand.

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  • Blue Inc Franchise Model


    The Blue Inc. franchise model operates a "push out" system for merchandise managed by the dedicated team of product merchandisers. The team remains in close and regular communication with all partners to maximise sales and product efficiency.

    Delivering Newness

    The Blue Inc customer is always on the look-out for new and exciting products. Our buying calendar is designed to provide regular shipments throughout a season ensuring your stores will look fresh and inviting.

    Brand Flexibility

    Here at Blue Inc., we understand the need for market flexibility. Working within clear brand guidelines our team will offer advice and guidance on delivering the Blue Inc. experience to all our partners.

    Regular Communication

    The team at Blue Inc. pride themselves on clear and regular communication. Our marketing team work closely with each partner, providing ideas and marketing strategy options which combine local needs with those of an ever expanding global brand.

    Contact Us

    Our dedicated franchise team will provide constant support and advice across a wide spectrum of business segments.

    See more ›

  • Blue Inc Franchise Process

    Franchise Process

    As a growing and dynamic franchise company we have developed a clear application process and strategy for new markets. Our dedicated international team are ready to work with you throughout each stage of the assessment process. These stages are outlined below and each explains what is involved and what is expected from our potential partners.


    • OUR TASK
    • Verify application
    • Conduct franchise profile check
    • Confirm market of interest
    • Issue NDA
    • Present market opportunity
    • Provide company presentation
    • Sign and return NDA


    • OUR TASK
    • Review potential partner profile
    • Review outline development plan
    • Formalise NDA
    • Initiate detailed development plan
    • Prepare market analysis and outline development plan
    • Commence detailed development plan
    • Complete competitor pricing analysis


    • OUR TASK
    • Review market assessment
    • Agree pricing premium and local structure
    • Agree commercial terms
    • Agree pricing strategy
    • Agree commercial terms
    • Prepare full 5yr business plan and cashflow forecast


    • OUR TASK
    • Visit market to agree assumptions in plan
    • Agree potential/proposed sites/locations
    • Finalise project to present to Board
    • Provide standard draft agreement
    • Review plan assumptions during market visit
    • Begin initial approaches to landlords for sites


    • OUR TASK
    • Begin Discussion on contract
    • Formalise contracts based on business plan assumptions
    • Agree contract terms
    • Present potential sites for formal consideration


    • OUR TASK
    • Present project to Board
  • Blue Inc Franchise Partnership


    • Retail & store branding
    • Proven and successful retail format & design
    • Visual merchandising & instore graphics
    • Initial training and ongoing support
    • International merchandising function
    • Trademark & IP protection
    • Competitive retail margins
    • Marketing & PR brand strategies


    • Current fashion brand operator
    • Operational & management infrastructure
    • Knowledge of the local retail market
    • Ability to gain access to key retail locations
    • Local staff recruitment
    • Logistic & distribution centre
    • Sufficient capital funding to support the development plan
  • Can I cancel my order after it has been placed?

    We may be able to cancel your order but we can only do this by telephone.

    You need to contact us as soon after you have placed your order otherwise it may be too late.
    Please note - we are unable to cancel your order by email.

    If it is too late for us to cancel your order, simply return your order with the invoice enclosed in your parcel, we offer a free returns service for UK customers, for International returns we recommend you select a traceable postal service as we cannot be held responsible for lost or damaged goods. Once we have received the goods back, we will process a refund for you.

    Alternatively, if you are a UK customer, just return your order to your local store along with your dispatch note and they will refund or exchange the order for you.

    Please note – We are unable to issue refunds (only exchanges) in store for items paid for using PayPal, Amazon Pay or Ukash.

  • Can I track my order?

    We are pleased to tell you that you can find the tracking details in your dispatch email, once your order has been dispatched from our warehouse you will receive and automated email that will contain your tracking number and shipping details. You will then be able to track your order using the link to the courier’s website.

    Please note for next day delivery and click & collect services order have to be placed before 5pm, next day deliveries should arrive between 7am-7pm the following day.

  • Can I amend my order after it has been placed?

    Unfortunately, once you've placed your order, it is not possible to amend any details this includes changing the delivery option, delivery address or payment method, as our warehouse team will have already started processing your order!

  • I’m missing an item from my order, what should I do?

    We may have sent your items in separate parcels so please check your emails to see if any of your items will be arriving separately.
    If your order has been sent in different parcels then each delivery note will tell you the items you can expect to find inside. Please check the delivery notes from each part of your order to make sure you're not missing anything.
    If an item is missing, please contact us with your order number and the missing item's name and number. We will resolve the issue for you as quickly as we can.

  • What forms of payment do you accept?

     We currently accept the following methods of payment:

    • Visa and MasterCard credit cards
    • Visa Debit, Visa Electron, Maestro, Solo and Mastercard debit cards
    • American Express charge card
    • Amazon payment, PayPal and Ukash
    • One for all gift cards
  • Why won't my payment go through?

    Unfortunately there are cases when payments will not go through the system as the process involves both our systems and the bank's.

    Please double check to ensure that all information has been entered correctly, that the card you are using has not expired and that the billing address matches exactly as it appears on your bank statement. These incorrect details will cause your payment to fail - this is a security measure banks put in place to protect your security.

    Should this fail please try an alternative method for payment - we accept all major credit and debit cards, as well as PayPal, Amazon payment and Ukash.

    Should the problem persist please click here to contact us.


  • How do I return an Item?

    If you are not completely satisfied with your purchase, please send it back to us in its original condition within 30 days. The garment(s) must be returned with all original tags and packaging. Please indicate on your Invoice whether it is an exchange or a refund. Upon receipt of and examination we will exchange the item and dispatch the very same day or we will issue a full refund to the value of the item(s). Please note that goods must be returned and have arrived at Head Office within 30 days.

    Blue Inc will not be able to refund any delivery charges. Due to this, we recommend returning any goods to your nearest store. We recommend any returns made by mail are sent recorded delivery to ensure it arrives safely and correctly. It is the customer's responsibility to ensure the package is sent to us. Exchanges and refunds are not available on underwear due to hygiene reasons, except where the item is faulty.

    All mailed returns should be addressed to Blue Inc, Blue Inc House, 15a Uplands Business Park, Blackhorse Lane, London E17 5Qj.

    All of our items are inspected before dispatch, however should you receive a faulty of incorrect item, please send it back to us with the attached invoice. All items are checked when returned and if we find that your product is faulty then we will return you the full cost, including delivery charges. If you have any issues with returning your item please contact us quoting your reference number, name and product purchased. Please also add your reason for return and whether you require an exchange or refund. We will advise you on how to proceed with your return.

  • I have received my refund but not the delivery charge?

    Delivery charges are only refundable if you cancel your entire order, it’s within the 14 day Cooling-Off period or the goods received are faulty. The cost of returning goods to us outside of this is the responsibility of the customer.

  • How long does it take to process my refund?

    We aim to process your returns and refunds as quickly as possible, we will send you an email confirmation of the refund and the value amount. After receiving the conformation email dependent on payment method please allow up to 1-5 workings days for the money to be credited to your account. If you have not been refunded after 21 days of returning the item, please contact us with the proof of postage information on your Post Office receipt and we will look into this for you.

  • Where do you deliver?

    We deliver to all EU countries and most other countries around the world. If you do not see a delivery option for your country at check out, please contact us.

  • On what days do you deliver?

    UK deliveries are made Monday to Friday, please see delivery options below. Overseas delivery times may vary according to your local postal service.

    UK Standard (3-5 Working Days) - £3.99/FREE £30+

    UK Next Working Day (Order after 8pm) £4.99 - *We're sorry but this service is temporarily unavailable 

    Click & Collect from stores (3-5 Working Days) - £3.99/FREE £15+

    Click & Collect from stores Next Working day (Order after 8pm) £4.99 -
    *We're sorry but this service is temporarily unavailable

    * Please note Highlands, Channel Islands & N. Ireland may be 3–7 Working Days.

    * Estimated delivery times all exclude weekends and public holidays.

  • How do I return an item to one of your stores?

    Unfortunately only items purchased using a credit or debit card can be returned to stores, items paid for using Amazon payments, PayPal or Ukash have to be returned to our warehouse for a refund to be issued. To return an item to one of our stores, visit our Store Locator page to find out which is your nearest store. When returning the item please remember to bring the invoice received with your product as this is your proof of purchase. Without this an exchange or refund cannot be actioned. You can return an item up to 28 days after you have received it.

  • Where do I enter my promotion code?

    When placing an order with us, please select the items you would like to purchase and add to your basket. On the checkout page there is text saying "got a discount code or NUS extra card? Click here to apply". Enter your promo code in the box displayed for the relevant discount to be applied.

  • How do I know my payment information is safe?

    Payment security is vital to Blue Inc. Our website is secured using encryption software to ensure that your information is safe and secure at all times. Our website is also secured by Verisign which means your information is always secured with 128 bit encryption.