My Basket (0)
Free Return for UK customers Collect from store - Buy online, pick up in-store Free Shipping - UK oders above £50 & non-UK over £100

Zayn Malik Get The Look

Not only is he in one of the biggest boy bands of all time, (FYI that's One Direction if you've been hiding under a rock), got Perrie Edwards on his arm and millions in the bank but there’s one main thing that’s got us all giving Zayn Malik some man love – his style.

Oh and boy oh boy does Zayn (yeah we are on first name terms now) have style.

Keeping his looks simple with lashings of layering it’s no wonder he not only has hoards of female fans but lots of green-eyed male admirers too.

Posted in Get the look By liz harris

Jessica Wright The Only Way is Essex

Love ‘em or hate ‘em you can’t deny that when a TOWIE member gets it right in the sartorial stakes, they really get it right.

As you know we are the excited new sponsors of the hit ITV2 show (we may drop that in a couple more times…what can I say, we’re excited) we thought we would show you how to achieve the Essex look at a fraction of the price, with the finest Blue Inc products – great huh?

First up we have the ultimate girlie girl, Jessica Wright…

Posted in Get the look By liz harris
nvs: Drop dead gorgeous

Blue Inc, one of the country’s hottest fashion brands, will host a signing from up-and-coming new band NVS.

This is a once in a lifetime opportunity for fans to meet the funky five-piece, who are fresh off the touring circuit, having supported JLS on their massive ‘4th dimension’ arena tour this year.

They will be signing posters for fans to promote their debut single, Drop Dead Gorgeous, which is set to be one of the biggest dance floor fillers of 2012.

As well as being treated to some new musical beats, it’s also your chance to check out Blue Inc’s brand new summer range, which includes men's, ladies and boys wear. Combining the latest looks with their signature urban style – there is something for everyone this summer at Blue Inc.

Saturday 5th May 2012

Lakeside Shopping Centre - Upper mall Lakeside @ 11:30

Maidstone @ 2pm

Brighton @17:30

Sunday 6th May

Cardiff - St Davids 2 Shopping Centre @ 2pm

Posted in News By Paul Doeman
 

Style up any outfit - casual or dressy - with a Blue Inc denim jacket and create a look influenced by fashionistas, such as the Little Mix Crew. add a splash of leopard print and you'll be bang on trend for a season obsessed by tribal prints and patterns.

In terms of footwear, our new statement heels and wedges are fab for a night on the tiles. Like the Little Mix ladies on Xfactor - they are the perfect way to glam-up an outfit and show off a pair of sun-kissed legs.

 

In this look:

Belted Ladies Chino Light Green £21.99.

Denim Waistcoat Light Blue £16.99.

Fashion Jersey Feather Top Multicolour £14.99.

Suede High Heels Leopard £24.99.

 

 

Women's Belted Chino Light Green Denim Waistcoat Light Blue Women's Suede High Heels Leopard print Ladies Fashion Jersey Feather Top Multicolour
Posted in Get the look By Paul Doeman
Mark Wright sports an urban preppy look

In menswear we are following two key trends - preppy and urban.

Laid back, yet smart, this comfortable hoody with classic denims combines both these trends with effortless ease. Think Mark Wright of The Only Way is Essex fame; it's all about the slick quiff, confident swagger and well-groomed appearence. You can get the look at Blue Inc now!

 

In this look:

Denim Marl Zip Hoody Light Grey £19.99.

Washington Light Jeans £24.99.

 

Men's Washington Denim Jeans Light Blue. Men's Denim Marl Hoody Sweatshirt
Posted in Celebrities By Paul Doeman
Ed Sheeran

And what says preppy-cool better than a blazer worn fitted over a shirt? A classic, timeless look - if it's good enough for double-Brit winner Ed Sheeran, then it's good enough for a Friday night in the club. Take a look at the Blue Inc interpretation of urban preppy.

 

In this look:

Men's Contrast Dogtooth Blue shirt. £26.99.

Twill Piped SB2 Blazer Jacket Navy. £49.99.

 

Men's Piped Navy blazer and Blue Long-sleeved shirt Men's longsleeve blue dog tooth shirt Men's Navy piped blazer
 
Posted in Celebrities By Paul Doeman
Look who took some time out of the X Factor tour for a little shop in the Belfast Blue Inc store, Castle Lane... Craig Coulton.
Posted in Celebrities By Paul Doeman
  Manchester United defender Wes Brown popped into our Castle Court Blue Inc store in Belfast last weekend and had his picture taken with our store staff.
Thanks for popping in Wes. Look forward to seeing the rest of the squad come in to checkout our latest additions.

Men's Casual Hoodies
Posted in News By Paul Doeman