Blue Inc Blog

You've probably noticed by now that we're pretty damn happy with our new Denim Shop...so to help celebrate (hey one celebration is never enough) we popped out to the streets of London to check out some sartorially savvy denim lovers.

Think you're more stylish then these guys?

Tweet us a picture of you rocking your favourite denim at @BlueInc and you could be featured on our next blog post!

Okay, I may have made it sound like a caged beast… But it’s the next best thing. Microsoft has pleased us with their previous gaming machines but they’ve gone and outdone themselves by revealing the next-gen console, Xbox One. I can hear the scream of every gamer in a five-mile radius.

Intended to provide a more complete entertainment experience, the Xbox One is to combine existing set-top boxes and the Internet to make it hassle free – so easy even your mum could handle it - and that’s saying something!

But that is totally overshadowed by one of Xbox One’s better features; Snap Mode – even if it does have a ridiculous name. With Snap Mode you can do two things at once like chatting to your grandma on Skype whilst chasing down your mates and shooting them to bits. (In the game obviously.) That brings me on to the next feature – Skype integration – a brilliant way to chat to your friends in HD… Just make sure you aren’t playing Xbox in your underwear anymore, okay? No-one needs to see that in crystal clear definition. No-one.

Finally, Xbox brings back its Kinect movement sensor feature, but this time it’s bigger and better. Using it will make you feel like Tony Stark… Without the money or women. If that makes you feel teary, don’t worry – you have an Xbox One, for crying out loud! It’s accompanied with voice control, 1080p resolution and 500GB storage memory, but that was just white noise to you, right? As long as you can play CoD, I’m sure you’re as happy as a pig in sh – moving on…

It seems as if it can do almost anything - if only it could produce bacon on command then it would be the best console ever.

You may have noticed we've gone a bit denim mad here at Blue Inc and it's all down to one thing - our exciting new Denim Shop.

If you're the kind of guy who doesn't know his bootcuts from his skinnies then our Denim Shop is here to help and make shopping for jeans that little bit easier.

But enough of that, we caught up with our Stratford Westfield staff to find out their thoughts on denim...

It was a big night for the music industry on Sunday 19th May, when the Billboard Music Awards took over the MGM Grand in Las Vegas for their annual award show.

Featuring sizzling performances from music’s biggest stars including Jennifer Lopez and Justin Beiber, eye-wateringly expensive jewellery and a wardrobe we can only dream of, the celebs worked their best poses before sitting down to watch the awards.

I suppose you’re vaguely interested in who won what so here’s a quick rundown in less than 30 seconds (go on – time us, dare ya…). Endless legged Taylor Swift walked away with eight awards, whilst the Biebster (did we really just say that) managed to secure three not to mention Nicki Minaj, Rihanna, One Direction and Adele also walking away with a number of awards – see told you we could sum it up in under 30 seconds.

With that aside now comes the more important stuff – the fashion. Lets start with the guys. Now we love a classic laid back look, we’re not ones for going out completely suited and booted which is why we love Ed Sheeran and Chris Browns denim and sweatshirt looks. OK so it’s not exactly red carpet glamour, but if anyone can pull it off it’s these guys. Finished with a pair of this seasons hottest trainers and the looks a gooden.

Any award ceremony brings out a bevy of leggy, flesh showing beauties and hey we’re not complaining. Selena Gomez and Christina Aguilera caught our attention with their choices. Selena opted for a white number with sheer panelling and neon trims – very ‘now’, whilst Christina looked pretty damn hot in her LBD with contrast waist detailing and peep-toe silver stilettos.

With the good always comes the bad and unfortunately Miley Cyrus and Justin Beiber fell victim to the fashion faux pas monster. In their questionable sartorial choices they certainly ensured all eyes were on them, but perhaps not for the right reason. Miley worked the ‘chess board having a fight with my nans net curtains’ trend whilst Beibs worked leather. Literally head to toe leather which, lets face it, it was never going to work and now he has paid the consequences. There’s a reason he is pulling that face you know…

So The Great Gatsby is set to be the film of the year. ‘So what?’ you say, well whether you like it or not this film is influencing what you wear…yes really!

Starring Hollywood hunk Leonardo DiCaprio (man-crush alert) and Hollywood hottie Carey Mulligan this flick is full to the brim of roaring 1920’s style, razzle dazzling glamour, tragedy and bootleg kings.

Not convinced you’ll be embracing the 1020’s trends?

You’ll be in the grasp of Gatsby fever before long, mark our words and don’t panic we won’t be asking you to work an extendable cigarette holders just yet…well we don’t stock them.

So what should you be wearing this season to get into the swing of Gatsby? Well leather riding boots, mustaches and pocket watches aside; working the 1920’s look is easier than you think with these great buys.

Our High Summer 2013 behind the scenes video is finally here!

So if you have ever wondered what goes on at a fashion photo shoot - wonder no more...

Sir Alex Ferguson was first, then Rio Ferdinand then most recently David Beckham’s decided to announce his retirement.

After an extensive and well documented 20 year career in football the worldwide superstar (yeah I think we would go as far as calling him a superstar) has decided to call it a day.

On the upside it’s given us the chance to look at Beck’s second most successful skill – dressing and boy oh boy does he know style. In conjunction with our Denim Shop launch (have you checked it out yet? It’s awesome…) we’re taking a look at our favourite laid back Becks looks and believe me it was hard to choose just three…

1. Who doesn’t like a checked shirt and chino combo? Perfect for spring/summer, Becks works the classic work with style. Teamed with a white t-shirt for a layering effect he finished the work with minimal accessories – watch, belt and brown leather chukka boots.

2. Working a sporty vibe, Becks teams his grey/blue hoody with a contrasting pink shirt – the ultimate smart/casual look. Finished off with bleach washed jeans and plimsolls – does he ever get it wrong?

3. Finally we have a fab winter Becks look. Teaming a double breasted Pea Coat with a chunk knit scarf, grey denims and desert boots he makes feeling freezing cold look super stylish. Oh and only he could work a man-bag that big!

Sunday 12^th May saw the Sheffield Half Marathon take place.

Kicking off at Don Valley Stadium, which just so happens to be the home of Jessica Ennis, Olympic Heptathlon Champion, it saw over 5000 runners wind their way through the city centre on the 13 mile route.

Why are you babbling on about this I hear you ask? Well our Allocator Luke Harvey took part, raising £255 for The MS Society.

Having trained for the past couple of months (every now and then, in amongst eating his favourite doughnuts) Luke was up for the challenge…at least that’s what he made us think.

So to congratulate/embarrass him, however you like to look at it we thought we would share some snaps of our new golden boy and find out how it went…

“It was the single, most physically painful experience of my life…”

(Wish we had never asked…)

“I chose The MS Society as my mum is a sufferer so I know what a great charity is it.

“I have huge respect for the people who complete the full marathon. It was physically challenging, but more so mentally draining.

“When I had four miles to go, the stitches, lactic acid and the achy feet really started to kick in. The people cheering on the sidelines were really helpful - there were so many times when I wanted to stop and walk but their support really helped to fire me up and get me through.

Dare we ask if you would do it again?

“The feeling of pride and achievement when I crossed the finish line was unforgettable.”

“It was incredibly painful but completely worth it! After raising so much money for The MS Society I will definitely do it again…once I’ve had a rest first!”

We popped down to our store in Westfield Stratford to chat to our store staff about all things Blue Inc, fashion and things to do around the Stratford area.