Blue Inc Blog

Our High Summer 2013 behind the scenes video is finally here!

So if you have ever wondered what goes on at a fashion photo shoot - wonder no more...

Sir Alex Ferguson was first, then Rio Ferdinand then most recently David Beckham’s decided to announce his retirement.

After an extensive and well documented 20 year career in football the worldwide superstar (yeah I think we would go as far as calling him a superstar) has decided to call it a day.

On the upside it’s given us the chance to look at Beck’s second most successful skill – dressing and boy oh boy does he know style. In conjunction with our Denim Shop launch (have you checked it out yet? It’s awesome…) we’re taking a look at our favourite laid back Becks looks and believe me it was hard to choose just three…

1. Who doesn’t like a checked shirt and chino combo? Perfect for spring/summer, Becks works the classic work with style. Teamed with a white t-shirt for a layering effect he finished the work with minimal accessories – watch, belt and brown leather chukka boots.

2. Working a sporty vibe, Becks teams his grey/blue hoody with a contrasting pink shirt – the ultimate smart/casual look. Finished off with bleach washed jeans and plimsolls – does he ever get it wrong?

3. Finally we have a fab winter Becks look. Teaming a double breasted Pea Coat with a chunk knit scarf, grey denims and desert boots he makes feeling freezing cold look super stylish. Oh and only he could work a man-bag that big!

Sunday 12^th May saw the Sheffield Half Marathon take place.

Kicking off at Don Valley Stadium, which just so happens to be the home of Jessica Ennis, Olympic Heptathlon Champion, it saw over 5000 runners wind their way through the city centre on the 13 mile route.

Why are you babbling on about this I hear you ask? Well our Allocator Luke Harvey took part, raising £255 for The MS Society.

Having trained for the past couple of months (every now and then, in amongst eating his favourite doughnuts) Luke was up for the challenge…at least that’s what he made us think.

So to congratulate/embarrass him, however you like to look at it we thought we would share some snaps of our new golden boy and find out how it went…

“It was the single, most physically painful experience of my life…”

(Wish we had never asked…)

“I chose The MS Society as my mum is a sufferer so I know what a great charity is it.

“I have huge respect for the people who complete the full marathon. It was physically challenging, but more so mentally draining.

“When I had four miles to go, the stitches, lactic acid and the achy feet really started to kick in. The people cheering on the sidelines were really helpful - there were so many times when I wanted to stop and walk but their support really helped to fire me up and get me through.

Dare we ask if you would do it again?

“The feeling of pride and achievement when I crossed the finish line was unforgettable.”

“It was incredibly painful but completely worth it! After raising so much money for The MS Society I will definitely do it again…once I’ve had a rest first!”

We popped down to our store in Westfield Stratford to chat to our store staff about all things Blue Inc, fashion and things to do around the Stratford area.

So Sir Alex Ferguson has retired, anyone see that coming? Whether you love or hate him we're offering 10% off when you spend £26...so what are you waiting for?

Oh and whilst we're on the subject we took a look back at our favourite Fergie memories and quotes...

Not only is he in one of the biggest boy bands of all time, (FYI that's One Direction if you've been hiding under a rock), got Perrie Edwards on his arm and millions in the bank but there’s one main thing that’s got us all giving Zayn Malik some man love – his style.

Oh and boy oh boy does Zayn (yeah we are on first name terms now) have style.

Keeping his looks simple with lashings of layering it’s no wonder he not only has hoards of female fans but lots of green-eyed male admirers too.

Hadoukening - the latest viral trend that's taking over the world...and the Blue Inc offices.

Now we don't like to take ourselves too seriously here at Blue Inc so obviously when we saw this latest trend, we wanted in.

Our buyers are the latest 'Hadoukening Victims' - check out the awesome comic we made!

Ibiza. The place to be for sun, partying and generally having a good time.

We're giving you and a mate the opportunity to jet off to sunny Ibiza and party the days and nights away aboard a boat party and at the hottest clubs.

Interested? Of course you are! Read on guys and girls...

Have you heard about our The Only Way is Essex WOW giveaway?

Promising the ultimate TOWIE weekend, you'll be wined and dined, treated to a hair style worthy of Essexs' finest, let loose at a TOWIE hot-spot and put up for the night at a hotel, complete with sea view - swish huh?

Want to find out more on how to enter this fab prize? Read on!