Oracle Retail Week Awards: Shortlisted for "The Growing Retailer of the Year".

Blue Inc have been shortlisted for the Oracle Retail Week Growing Retailer of the Year.

Brand Essence.

You’re in the prime of your life. Your still at an age where people call you ‘young man’ with no discernible irony. Girls gasp at your staying power. Your body can cope with anything. So make sure your clothes reflect your stallion-like image. Shop at Blue Inc. If you’re looking for the best in street and contemporary fashion items, you’ve come to the right place, my friend. Here there are racks of urban utility wear that won’t live at the back of your wardrobe. Easy mix ‘n’ match stuff where you can rustle up a great individual look. Brilliant tees that juxtapose images and words taken from everyday conversations. Everything is designed to get heads turning without screaming “look at me!”

Fast Fashion.

We cater for the fashion leader and the follower, our buying teams are out there scouring the globe to bring you the hottest looks, extrovert styles, and threads and treads to inspire you. For instance, their top tip for the autumn? If you really want to stand out. . . . ditch the trainers and go for some seriously fancy Blue Inc footwear. Superbly finished in styles that’ll knock your socks off. Blue Inc will kit you out whether you want a new season fashion fix, the latest trends, travelling abroad for a lad’s weekend, or simply just needing to look the part for work or play.

Company History.

1912: The company was founded, almost a century ago, originally trading as A Levy & Sons. In 1997 the stores were re-branded as Blue Inc to cater for the young, fashion savvy male, looking for the hottest looks. 2006: Following the acquisition of the business the company has rapidly expanded the Blue Inc brand and chain of stores across the UK, which now number 107 and growing strongly. 2011 and Beyond: We have re-launched our web site, signed an international franchise deal to open stores across the Middle East, launched selected ladieswear departments "Blue Inc Woman" and boyswear "Boyz Stuff" to compliment our youth's offering - coming online soon! We've also introduced a new store design with leading designers, Dalziel + Pow, following our re-launch in Oxford Street, with our most recent store, a second Stratford store opening in the Westfield shopping Centre, almost 100 years after the company was founded on the same spot. With a co-sponsorship deal with Club18-30 for the Summer 2012 season and loads of new celeb' endorsements this season, there's... loads happening at Blue Inc and we look forward to welcoming you to one of our stores, or online, again soon.